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Digital Marketing for Dummies: Take Advantage of Content Creation

The internet is one of the most transformative and fastest-growing technologies available today. In 2000 413 million people across the world used it regularly, but that number had jumped to 3.4 billion in 2016.With such an expansive audience online, why would you not want to expand your digital marketing strategies? Your business can reach so many people through the internet. One of the best ways to do that would be through content creation. Taking advantage of this is a great way to help your brand get recognized.This is our digital marketing for dummies guide! If you would like to learn more about VisCap Media and what we do, be sure to check out our About Page for more info. We are going to teach you everything that you need to know about making content.

What is Content Creation?

Content creation is the name for coming up with ideas and presenting them in an accessible way to your audience. This could be through a video, blog, infographic, or other creative deliverables.

What is Digital Marketing?

Digital marketing covers any marketing that takes place over the internet. Your business can make use of a digital marketing strategy through emails, social media, blogs, and videos to reach a wide audience online.

How do Content Creation and Digital Marketing Work Together?

To run an effective digital marketing campaign, you will want to make sure of content creation. Digital marketing can be exciting for your audience if you make interesting videos, blog posts, and other unique advertisements.

Why Take Advantage of Content Creation?

The internet continues developing and spreading to more and more people. At this point, you will need to start a digital marketing campaign to build your brand awareness. Almost every company out there has its own website now. If you want to compete, you will need one too.Even companies that do not have their website have some kind of social media account that they manage. Digital marketing has become so essential to consumers that they now rely on it as a way to discover brands and learn more about them.Because there are so many brands out there flooding the internet with their content, you will want yours to be unique, so it stands out. There are many options when it comes to making content, so you can work on discovering what appeals the most to your audience.VisCap Media is very experienced in creating engaging content to help spread awareness of brands. We would love to work with you in developing an effective digital marketing strategy.

How Does Content Creation Start?

If you want to learn more about our content creation process, we have it available on our How it Works page. No matter what kind of content you want to create, you should always start with writing down some ideas. From there, you can develop interesting topics.For example, if you wanted to create an interesting blog post, you would want to start by jotting down all of your ideas. This can help you organize your thoughts and get your creative ideas flowing.That list will help come up with new blog posts in the future or adding more to the ones that you have. Keeping a small notebook on you for writing down ideas is a great idea.

Types of Content Marketing

Content marketing is used to help promote your brand- it is when digital marketing relies on using content creation to reach others. Many types of content work well in promoting brands. They are:

  • Blogs
  • Infographics
  • Ebooks
  • Videos

Of course, you would not be limited to only those types of content. Anything that you think you can use to promote your brand is worth a shot!

The Importance of SEO

When it comes to creating content for digital marketing, you are going to want to be sure that you are using SEO- or search engine optimization. Our team at VisCap Media will handle this process for you, but it is still important that you know what it is.SEO is used by search engines (such as Google) to rank websites by importance in search engine results. When it comes to marketing, you want your site to rank higher, so you can get more traffic to your page. An informative guide for SEO authors can help you learn to write your content so it gets noticed by search engines.There are 3 different types of SEO that can benefit your website. They are on-page SEO, Off-page SEO, and Technical SEO.

On-Page SEO

On-page SEO refers to the content directly on the website. Your ranking will be higher if you use the correct keywords and provide an article that answers the questions users type frequently in the search bar.

Off-Page SEO

This refers to how your rank is affected by outside sources. If you want it to be higher, you will need to include your pages in backlinks. These are other web pages that link back to you. Coordinating with other companies and blogs to direct backlinks to your site is helpful for everyone.You might even consider sponsoring a content creator (someone from YouTube for example) to show off your products or talk about them in a video or blog post. They can link back to you- increasing your website’s ranking in SEO and making it easier for people to discover your brand.

Technical SEO

This refers to the backend of your site, or how your website is coded. Search engines will check how fast your website loads, with faster sites getting a higher ranking. You can improve your image compression to help with loading speeds as well.

Don’t Be Afraid to Use Social Media

Social provides a platform where you can promote your brand and easily reach a wide audience. If you want to increase traffic to your business or website, then use social media to link back to it.You can post a variety of content on your social media page too. You can add videos talking about your products, post information that you want your audience to know, and communicate directly with your audience- which is great for increasing engagement and interest in your brand. Many people use Facebook, YouTube, and Twitter, so those are great places to start. Instagram, Snapchat, and LinkedIn are also great social media tools to use with a business.YouTube and Facebook are the most used online platforms. So, if you want your business to reach a lot of people, then you will want to make quality, engaging content for those sites. You can always backlink to your business’s official webpage in your posts too.


Every business should be doing their best to take advantage of content creation. You can add it easily to part of your digital marketing strategy and see great results. VisCap Media would like to help you make amazing advertisements and videos that can help generate traffic to your brand. If you are not taking advantage of content creation currently, then you are missing out. Almost every brand today uses some kind of digital marketing strategy to promote their growth. If you want to stay ahead, then you will need content to put online as well.If you are interested, do not be afraid to reach out to us. We can help your business’s success by turning those clicks into customers! Contact us today to learn more.External SourcesInternet Access

SEO for Authors: A How-to Guide

Social Media Fact Sheet

Join The Dark Side Of Video Ads

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