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How Facebook Ads Work: A Complete Guide

In this guide, we will let you know everything about advertising on Facebook. This will include everything from getting your first ad up to get the benefits of ads. VisCap Media can help you every step of the way- so be sure to get in touch with us.Facebook is the world’s largest social media platform, so knowing how to make use of it for advertising is important. It can provide you with a huge audience of potential customers.Let’s get started:

What to Know First

There are a few things that you should know before we get into the rest of the guide. Facebook’s algorithm is always changing, making it hard to know what ads will work best. However, Facebook does have an ad targeting feature that you can make use of.Targeting is important for getting your ads to who will respond to them the best. That can improve your conversion and get you in touch with your audience.There are also different ad formats that Facebook uses. These can also help convey your product’s message to the consumers.

What are Ad Formats?

Your ad can appear in many different ways to the audience depending on the type of format that you use. Each has its own benefits. We are going to briefly cover all of them.

Image Ads

Images ads are a good way to get into the world of Facebook advertising. You can create one from your page by boosting one of your brand’s posts with an image of your product. These ads are great for showing off your products- so be sure to spend time on the image that you use.

Video Ads

Video ads are widely popular now- you probably see them all the time when you open your Facebook account. They can appear in Stories and News Feeds, or even in in-stream ads in other videos on the platform.Videos are a great way to show how your products work, how to use them, and how they can be useful to the viewer. When you reach your intended audience with a video, they are often more engaged than they are when simply looking at an image.VisCap Media specializes in creating interesting video ads that can get a viewer to come to your website. If you want to learn more about our high conversion videos, then be sure to visit our website. You will not be disappointed in what we have to offer.

Carousel Ads

These ads are a bit different than the last two formats. They use up to ten images or video clips to create an advertisement for your product. You can use them to show off the different aspects of your product and create a truly informative ad.

Video Polls

This type of ad only appears for mobile Facebook users. It includes a video ad, but with the addition of a poll for the users to take. This helps to improve their engagement and Facebook has shown that it even improves brand awareness- more so than normal video advertisements.


Slideshow ads utilize short video clips from your brand’s collection of ads to make something new. They work well for users with a slower internet connection as well. They work well for showing off the product without much distraction.

Instant Experience Ads

Instant Experience ads are a full-screen format that can be linked together into a collection. This allows you to display a variety of products for your audience. Users tend to enjoy this format, as they can browse your products and make purchases without having to leave Facebook.

Messenger Ads

These ads are a useful way for your brand to talk to their audience. If you use this format, your team can talk to Facebook users directly through messenger. This is a great system for answering questions and making your company more approachable.

How to Put Your Ads on Facebook

First, you will need to make sure that you have your Facebook business page completely set up and ready for users to scroll through. For using this platform efficiently, you will want to make sure that you post daily. This keeps your viewers engaged and interested in your brand.Then, go to the Facebook Business Manager page to create your first ad. These are the steps to do just that:

1. Choose Your Ad’s Goals

Go to the “Campaign” tab and hit “Create”. From there, you should be able to see the 11 types of marketing objectives that Facebook offers. You will want to pick them based on your goals for the ad. For example, if your brand is new and you want to be introduced to your new audience, select “Brand Awareness”.If you are trying to bring more people to your website and business, then select “Traffic”. The 11 marketing objectives are straightforward with their names, so you will be able to pick what you want the ad’s goal to be easy.

2. Target Your Audience

You will be able to have your ads reach your intended audience through targeted ads. You can target your ad to the specific age, gender, and location of your audience. Facebook will let you know if you have made selections that narrow your audience too much, or if you made choices that made it too broad to be appealing to most people.Be sure to check out the detailed targeting section as well. This can get very specific- including the interests of a person or their specific shopping behaviors. You will also be able to target those who have interacted with your Facebook page in some way.

3. Choose Ad Placements

If this is your first advertisement, be sure to select “Automatic Placements”, this allows Facebook to place your ads where they will receive the most views. When you have some more experience working with your ads, you can experiment with the placements.Placements can range from devices, platforms, and operating systems. There are a lot of places to choose from. However, you will want to put your ads where you are certain your audience will see it.

4. Set Your Budget and Schedule

In the “Budget & Schedule” section, you can set the amount that you want to spend running the ad, and when you would want them to appear to viewers. This is also the page where you can choose when you want your ad to start running.

Do You Have an Ad Ready?

Once you have created your ad, you can choose the type of formatting that you prefer and how the ad will be presented to your audience. VisCap Media can help you with this process. We have the experience and professional equipment at the ready to make a high-quality video for your brand.


VisCap Media can help you with any part of the ad process that you are unsure of. We love making creative content and are very passionate about it, so we hope that you choose us to make you a video ad. We can make very high-quality videos that we are sure your audience will enjoy.There are many selections that you can make when it comes to selecting the format, budget, run time, and more when it comes to building an ad campaign with Facebook. This is a massive platform, so you will want to start using it to reach a wide audience as soon as you can.External SourcesLink 1 Link 2Link 3

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