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Instagram Video Ad Length: How Much of a Role Does it Play?

Are you interested in making Instagram ads? Or have you already started and have some questions? VisCap Media is here to help! We are well informed on how the length of an Instagram ad affects its role. When designing ads for your digital marketing strategy, you will need to think about everything. The content and the way you present it is very important, but also the length of the video will determine how much attention your audience gives it.We have a lot to cover, so keep reading! This is how much of a role the length of your ad plays.

How Long Can Your Ad Be?

Instagram business says that you can have video ads that are up to 120 seconds long. This is longer than their previous allowed time of 60 seconds, which means that you could include double the amount of information in your advertisement.However, should you go for the full 120 second long ad time? Just because you can make the ad that long does not mean that you should. You would only want to use the full time if you are sure that you can hold your audience’s attention.

Why the Video Length is Important

If your video is too long, then the audience will feel that it is intrusive and attempt to skip it as soon as they can. They might also get bored and tune out. However, if it is directly in their feed, most users do not distinguish between user and business-generated content. So, if you want a user to respond to your ad, then you should be keeping it short and sweet- yet unique and eye-catching. You just have a few seconds to get the audience interested in clicking on your ad before they either tune out or continue scrolling through their feed.VisCap Media can help you with that. We create engaging and interesting content that your audience will be sure to notice. Part of the reason that the time matters so much, is because users are often multitasking while looking at Instagram.So, if you want to make an ad that leaves an impact on the user, 30 seconds or less is best. AdAge, a global media brand that focuses on reporting data on marketing, made this eye-opening statement about how important video length is:“If you have not fully engaged your audience after the first 30 seconds, you've likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.”Since people tend to lose interest in ads fast, you want your ads to be engaging right off the bat. Otherwise, they will be sure to stop watching early- and miss any links that you were hoping they would open.

How Long Should Your Ad Be

So, for an Instagram video ad, you will want to shoot for about 30 seconds. This time allows you to provide the audience with all the information that they could need, plus, they are more likely to open your ad. If you make it longer, then you are risking your audience closing the video early.We have short attention spans these days. If something does not immediately capture our attention, we will end the ad early or completely zone out. You will want to make your ads tailored to our short attention spans- you need to get to the point right away.If you have a lot of information that you think your audience needs, do not be afraid to make a longer ad. You will still want to be sure that you include all of the important information right at the beginning, then move on to smaller details.Always let the audience know what to expect in the first 10 seconds of your video. This makes them much more likely to watch more of your content. VisCap Media is very experienced in designing videos that focus on how the audience will watch them. You can be certain that we will make something truly unique and engaging for you.Our portfolio is full of examples for you to check out how our videos work. We think that viral ad videos and short product reviews or testimonials work well on Instagram. Our team will be sure to tailor the add to your product.

How Much of a Role does Ad Length Play?

Since most of us only pay attention to the first 30 seconds of a video, ad length can play a huge role in how many conversions it successfully has. If you make a longer ad, then the people that click on it to go to your website are also likely to be more invested in your message and products.Shorter ads are still more appealing to a wider range of people, however. This makes them more worthwhile to invest in. They get the viewer’s interest early and encourage them to learn more about the product by visiting your website. If you can, running more short ads with a few longer ads is a great digital marketing strategy.When it comes to content creation, our process is efficient and designed to give you engaging deliverables. We will take the time to consider the best video length as well when making your advertisement.

Other Aspects to Consider

There are a few other aspects that you will want to consider to make a great Instagram advertisement. Instagram is a website that focuses heavily on the visuals, so you will want to be sure that your content is visually engaging.This social media platform also utilizes a looping video feature. You can use this when making your ad to have it repeat once the viewer has finished watching it. If you decide to do this, then you will want to be certain that the loop is smooth and not jarring.Finally, using hashtags properly can help more users to find your video. We can help throughout the entire process of publishing your ad, so do not hesitate to ask our team questions if you are uncertain about something.Of course, all of these other aspects play an important role within your ad. But, they will not be useful if no one watches your ad because the information was not engaging or presented the information too late. The timing of the video is the most important aspect.We are very skilled when it comes to creating content, so do not be afraid to reach out to us if you would like to use our services.


When it comes to video lengths for your Instagram ads, you want to be sure that all of the important information is presented early on. The modern viewer tends to have a shorter attention span, usually only listening to an ad for 30 seconds before they stop paying attention.This means that the ad length will play an important role in the success of your video. If you want to achieve your conversion goals, then be sure that you either keep the ad short and sweet or have an extremely exciting beginning.We are very familiar with designing these types of videos at VisCap Media. We are passionate about creating content that your audience will love, so we always do our best to keep them engaged with our ads.Contact us today if you have any questions or want to learn more about the services that we offer.External SourcesLink 1 Link 2Link 3

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