Functional Food
By redefining growth strategy, creative performance, and retention channels, we scaled RYZE Superfoods into a $50M powerhouse in the functional beverage space.
RYZE entered a competitive market of functional beverages with a strong product but limited traction. Our challenge was to turn their brand into a category leader while keeping growth profitable.
We began by restructuring their ad funnels with creative tailored for each stage of the buyer journey—driving awareness, engagement, and conversion with data-backed creative testing. At the same time, we implemented performance tracking across channels, identifying the highest-yield audiences and scaling them effectively.
Retention was equally critical. We launched a subscription-first model, redesigned the customer experience around ease and value, and added high-impact retention campaigns. This not only boosted repeat purchases but also strengthened LTV, creating a sustainable revenue engine.
The result? In just over a year, RYZE scaled from early traction to $50M+ in revenue, proving the power of aligned growth, creative, and retention strategies.